I work with people who believe that it is not enough to simply sell a product. They understand the importance of creating it's philosophy and value for improving human life. For me, the photos not only attracts attention, but also tell us story, evokes emotions and inspires a response.

Jenёk.Bloom
Art-direction & Set design for the BLOOM, 2024 story.
The imaginary adventure of a girl and her handbags in the naive world of flowers and colors.

Photographer: Dina Mamukova
Model: Aigerim

Fiction Nature

creating new forms of life

Fiction Nature

creating new forms of life
SPACELOCK x ARHA

collaboration between Arha Jewellery & 'new bohemian' brand SpaceLock, directed by me


Photo: Anna Ivonina

Model: Vika Sobol

ARHA.Jewellry

Photography & Setdesign connecting with nature
Mindfulbreathing
Art-direction& Set design: Mariana Zharkova
Set designer assistant: Anna Ivonina
Photographer: Jenya Zhakov
Childhood SummerSet
Set designers: Mariana Zharkova, Anna Ivonina, Daria Basina


Sand cake and cupcakes, chamomile tea, mud cocoa, herbal pasta and a secret buried under glass - our collective childhood memory set.